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Природата на пазарната война не е в задоволяване на капризите на клиентите, а в изпреварване на конкурентие. В съприкосновението с конкурента се решава съдбата на клиента. Клиентите нямат думата и лозунги като ние ще удовлетворим клиента са несъстоятелни....